growing with data

most business owners we meet are leaving money on the table.

they’re not using the data they’re already collecting to make decisions.

we help you grow while winning back time and peace of mind.

Our services

Hear from our Happy Clients

"We'll never start another business without Amralytics"

5 stars

They made us feel so much more confident

We finally understand our labor costs and can plan properly. Our staff feel way calmer

We love working with Femke and Arantza!

"We'll never start another business without Amralytics" • 5 stars • They made us feel so much more confident • We finally understand our labor costs and can plan properly. Our staff feel way calmer • We love working with Femke and Arantza!

Why Should You Care About Data?

You’re already collecting it

You’re probably already collecting more data than you know what to do with! Between POS systems, your online presence and industry-level data, we build a robust picture of your business while you focus on all the things that make your operations thrive.

Data Driven Businesses Live Longer

Businesses that learn from the data they are already collecting survive 23% longer than those that don’t.

Competitive Advantage

Only 1/4 of small-medium businesses are regularly using data analytics to improve revenue and operations and lower costs.

An aerial view of a winding road through a dense green forest in a mountainous area.

We will work with you to create custom solutions and visualization tools to match your exact needs. Below are some examples of projects we have worked on in the past and ways in which we can support your growth.

How can we help your business?

Operational Efficiency

Where are you wasting money and resources?

Identify best hours and staffing

Monitor supplier prices + future increases.

Think proactively, not retroctively

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Customer Intelligence

Who uses your services? How do they find your business?

How do they spend money once they find your business? Do they spend at certain times, in certain patterns?

Answering these questions turns marketing and promotions from a guessing game to a well structured process

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Revenue Maximization

Build services + products around what actually sells, not just intuition

Identify underpriced bestsellers + items that drive high-margin sales

Meet the Founders

Our co-founders, Femke Munting & Arantza Garcia Delfin, share a love of data analytics and deep respect for small business owners. Their time working at large corporations like GE, Coca Cola and Infosys revealed that even huge businesses struggle to use their data effectively.

At the same time, they’re spending more money than ever to be on the cutting edge of AI, machine learning and data analytics. The gap between small and large businesses is widening; how can one business owner be expected to keep up with the latest technology trends, all while running a business.

Amralytics was founded to solve this problem. We bring all of the information you collect across your whole business into one place, apply cutting edge analytics + modeling techniques, then tell you what it actually means. Data made simple. Chaos made calm.

  • Co-Founder

    I spent the COVID-19 pandemic helping small businesses get access to funding and develop strategies to succeed in the changing consumer landscape. I’m passionate about using my background to bring the latest in analytics technologies and AI to small business owners.

  • Co-Founder

    After working as a data analyst at Coca-Cola FEMSA, I completed my Master’s in Business Analytics at UT Austin. I’m passionate about helping businesses grow using data and AI, and when I’m not working, you’ll find me spending time with Lucky, my 16-year-old dachshund.